20th St Hotel Conference Ctr
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Elevation view of TownePlace Suites project plan

Economic Development Project: TNJLA LLC

Update Oct. 18, 2019: The Council passed Ordinance No. 695 in a 5-2 vote at a Public Hearing during their Oct. 15, 2019 Council Meeting.



On June 9, 2009 the Council approved Incorporated County of Los Alamos Ordinance No. 543 which amended and restated the County's Economic Development Plan in compliance with the New Mexico Local Economic Development Act (LEDA).  Based upon the guidelines within this program the applicant, TNJLA LLC., submitted the required materials for consideration of support. 

TNJLA is a New Mexico corporation located in Albuquerque, NM. TNJLA is one of several LLC’s that are owned and operated by Tushar Patel and associates, a family run small business. TNJ Group has an average of 4.25 "stars" on Tripadvisor.com for their portfolio of properties. They have other hotel properties in New Mexico, and this would be their first investment in Los Alamos County. TNJLA has made the request for the donation of the County land so that they can develop a new an event center that accommodates 250-300 people banquet style in Los Alamos with an 86 room extended stay hotel. 

The requested public support is a grant of County owned parcels of land: on 20th Street Extension; Lots 1C, 2C, 3C, 4C, 5C, and 6C which has the “Smart House” located on it. The total acreage is approximately 2.6 acres. 

Los Alamos County has been seeking an "event" space for more than 20 years. The concept of an “event” or “conference” space appears in many of the County’s strategic plans, including the Comprehensive Plan (2016); the Tourism Strategic Plan (2018); and the Economic Vitality Action Plan (in both plans 2010 and 2019). Approximately 8 years ago the County considered contributing as much as $6.5 million to a hotel and conference center concept that would have been a Hilton property located behind the new Smith’s Marketplace. However, the market study at the time determined that adding hotel rooms would not be conducive to our existing hotel properties, although the study did extensive research on the event/conference center space and it was abundantly clear that there was necessity and demand for such a space even in the 2012 market. Since then our market has improved/changed and LAC has completed many of the milestones that were reasons why not to move forward with the project in 2012.

After initially tabling the item on August 27, 2019, the continuation of the public hearing for this Ordinance was held on October 1, 2019. Several amendments to the Ordinance and Project Participation Agreement (PPA) were considered by Council and the following were accepted for incorporation into the final Ordinance and PPA:

-- TNJLA agrees to actively and continuously operate the hotel and conference center for the fifteen (15) year PPA term (extended from ten years)

--Remove “retail” from description of “food and beverage retail space”

--Addition of this requirement into the PPA: “In choosing an operator or owner of the stand-alone food and beverage space TNJLA shall solicit locally, regionally, and nationally”

Since amendments were made to the ordinance, including the Project Participation Agreement, the amended ordinance was re-published and then went back on Oct. 15, 2019 to Council for consideration.

Editor's note:  earlier (obsolete) versions of the ordinance were removed on Oct. 18, 2019, after the Council voted to proceed.  

Supporting documentation:

Revised Ord. FINAL No. 695

ROI for the County

Second Publication Notice Ord 695 FINAL

Photos of other TNJLA hotel properties

Prototype Elevations

Proposed site map

SAG Conference Center/Hotel Study (LAC 2012)

HVS Hotel Study (LACDC 2017)

Original LEDA application (May 17, 2019)

Original Project Plan TNJLA (May 2019)

20th Easements GIS

20th Street Plat



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1000 Central Ave., Suite 150

Mon. - Fri. 8:00am - 5:00pm