Tourism Strategic Plan
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Update regarding the activities of the Tourism Implementation Task Force as of September 2018:

The Tourism Implementation Task Force has been meeting regularly since May 2018. Their primary focus has been the possible relocation of the Los Alamos townsite Visitor Center in Central Park Square. This is an item that is outlined in the Tourism Strategic Plan.

To date, the Task Force members have:

* Reviewed a list of possible Visitor Center locations - not only as stated in the Tourism Strategic Plan, but also by brainstorming other possible Los Alamos locations

* Defined selection criteria such as cost, location and space available

* Established a weighting of the above criteria to evaluate possible locations

* Created a rubric that defined how each criteria was to be analyzed and scored

* Organized a Visitor Center work group to evaluate all possible locations for short term relocation (Note: due to many uncertainties, especially with County budgets, the Task Force will only be recommending locations for the short term. The lease on the current building in Central Pk Square ends December 2018.)

Next Steps:

The Task Force will finalize its top recommendations with additional analysis of cost and other impacts. They will then issue a letter to the Council with their findings about any relocation site recommendation later this Fall. The Council is expected to review the letter in a Council meeting later this year.

Related documents:

The Tourism Strategic Plan can be reviewed here

The Task Force charter can be found here.

As part of Council’s action on February 27, 2018 to accept the Tourism Strategic Plan, the Tourism Implementation Task Force (or “Task Force”) was formed. The Task Force charter was approved in April 2018 and the members were selected and appointed in May 2018. This task force was modeled after the White Rock Master Plan Implementation committee to provide guidance and expertise to the Council and County staff on tourism implementation issues. The members are:

Micheline Devaurs
David Fox
Prashant Jain
Dave Jolly
Heather McClenahan
Lauren McDaniel
T. Clay Moseley
Cristina Olds
Lodgers’ Tax Advisory Representative: Katie Bruell
Historic Preservation Representative: Mark Rayburn
Parks and Recreation Representative: Stephanie Nakhleh

Note: Four members of the Task Force were also members of the Tourism Work Group that helped develop the Tourism Strategic Plan, in order to provide continuity from the strategic planning phase to the implementation phase. 

For questions or meeting time, date & location, please contact Linda Matteson, Assistant to the County Manager and Staff Liaison to the Task Force, at (505) 662-8086 or send Linda an e-mail.