Tourism Strategic Plan
Contact Info

The Tourism Implementation Task Force has been meeting regularly since May 2018. Updates are provided below. Task Force meetings are open to the public. For questions or meeting time, date & location, please contact Linda Matteson, Assistant to the County Manager and Staff Liaison to the Task Force, at (505) 662-8086 or send Linda an e-mail.

The Task Force meets the third Wednesday of each month at Noon in Room 330 of the Municipal Building.

February 2019 Update:
In December, Council approved a services agreement with Los Alamos Commerce and Development Corporation to operate and manage the two County visitor centers. Taking one of the recommended locations from the Task Force’s list of possible short term locations, the agreement designates the Los Alamos Visitor Center to be relocated to Suite A in the Community Building, a space currently occupied by NMSU Cooperative Extension. It is estimated that Los Alamos will open in the new locations approximately March 11th.

The Tourism Implementation Task Force continued to meet and discuss implementation of the Tourism Strategic Plan. The Task Force is now meeting on the first Wednesday of every month at Noon – 1:30pm. Recently, Lauren McDaniel, Los Alamos MainStreet Director and Jennifer Loveless, Creative District Curator, gave a presentation to the Task Force. They gave an overview of the MainStreet and Creative District programs and plans for the coming year. They also announced the addition of the Nature Center and the Reel Deal Theater as Arts and Cultural Institutions to the Creative District and the expansion of the MainStreet program to include White Rock.

This month, the Task Force focused on the Fuller Lodge Interpretive Plan. This plan was developed by the Los Alamos Historical Society in partnership with the County through a Heritage Partnership Program grant and was completed in 2018. Since the Tourism Strategic Plan recommended the implementation of the Fuller Lodge Interpretive Plan, the Task Force has asked the Historic Perseveration Advisory Board to review the plan and develop an implementation strategy. Historic Preservation Board Chair Leslie Linke and Board Staff Liaison Barbara Lai presented the Board’s priorities from the interpretive plan.

The four work groups formed by the Task Force continued to meet and focus on Marketing, Infrastructure, Attractions and Events.

Next Steps:
The Task Force will be discussing at future meetings how to enhance the visitor experience at the White Rock Visitor Center and how to better utilize the space available.

The Task Force will be working with the Transportation Board to determine if there are any possible modifications that can be made to the current system to improve and/or enhance a visitor’s ability to get to these Los Alamos features and historic areas from the White Rock Visitor Center. 

The four newly formed work groups will meet separately and will report on progress made on the action items from the Tourism Strategic Plan during future Task Force meetings.

Related documents:
The Tourism Strategic Plan can be reviewed here

The Task Force charter can be found here.

Membership & Charter:
As part of Council’s action on February 27, 2018 to accept the Tourism Strategic Plan, the Tourism Implementation Task Force (or “Task Force”) was formed. The Task Force charter was approved in April 2018 and the members were selected and appointed in May 2018. This task force was modeled after the White Rock Master Plan Implementation committee to provide guidance and expertise to the Council and County staff on tourism implementation issues. The members are:

Micheline Devaurs
David Fox
Prashant Jain
Dave Jolly
Heather McClenahan
Lauren McDaniel
T. Clay Moseley
Cristina Olds
Lodgers’ Tax Advisory Representative: Katie Bruell
Historic Preservation Representative: Mark Rayburn
Parks and Recreation Representative: Stephanie Nakhleh

Note: Four members of the Task Force were also members of the Tourism Work Group that helped develop the Tourism Strategic Plan, in order to provide continuity from the strategic planning phase to the implementation phase. 

Background/Summary of Work Accomplished to Date:
Task Force members have primarily focused efforts these past six months on finding a new Los Alamos Visitor Center location. The current leased space in Central Park Square will end Dec. 31, 2018. The Tourism Strategic Plan recommended finding a better, more highly visible and accessible space for the Visitor Center in downtown Los Alamos. Toward that goal, the Task Force:

* Reviewed a list of possible Visitor Center locations - not only as stated in the Tourism Strategic Plan, but also by brainstorming other possible Los Alamos locations

* Defined selection criteria such as cost, location and space available

* Established a weighting of the above criteria to evaluate possible locations

* Created a rubric that defined how each criteria was to be analyzed and scored

* Organized a Visitor Center work group to evaluate all possible locations for short term relocation (Note: due to many uncertainties, especially with County budgets, the Task Force will only be recommending locations for the short term.)

For additional questions about the work of the Task Force, contact the Staff Liaison and Assistant to the County Manager Linda Mattison.