Master Plan Study & Economic Development Strategy

The White Rock Center Master Plan/Economic Development Strategy is the product of an intensive community-driven process that began in August of 2007.  The community’s vision for White Rock Center is to create a thriving, active focal point that serves the community with a range of services and amenities.  In this vision, an improved State Route 4 which is the main roadway serving the community is safe and inviting to cross, and an enhanced Arroyo links old and new development together with surrounding neighborhoods and a new trail.  Residents have a choice of housing options and places to eat, shop, and do business.  A cohesive and vibrant street environment frames a diverse mix of uses in a town center that attracts residents, commuters, and visitors.  Strong connections exist between White Rock, the Los Alamos Town Site, the Los Alamos National Lab, Bandelier National Monument, and the greater county through business, civic, and social connections, as well as strong transit links.

The master plan outlines a “preferred development scenario” that suggests land use concentrations, major connections, gateway locations, and the focal point for the mixed-use town center.  The “Preferred Scenario” diagram included in the plan reflects the community’s desire to capitalize on public and private development opportunities, diversify the local economy, build on tourism-oriented opportunities, and create a attractive, pedestrian friendly environment.

White Rock Implementation Committee

The WR Implementation Committee meets every second Monday at the WR Town Hall at 6:00 p.m. The public is invited to attend these meetings.

After the completion of the White Rock Center Plan, County Council appointed a citizen’s committee to advise the county on steps to implement the approved plan. One of the committee’s first actions was to work with staff to submit applications for four catalytic public improvement projects to be funded through the County’s Capital Improvement Program (CIP).  The projects are:

Roadway and Streetscape Improvements to State Route 4

This project is funded and under construction. Please visit the project webpage for updates!

White Rock Trails and Arroyo Improvements

The project would create a trail system which would traverse through the study area and connect with the existing Canada del Buey trail east of Rover and with Piñon Park west of Sherwood. Recommendations were made for trails along the Cañada del Buey.

White Rock Gateway Improvements

The project would construct two gateway arches or monuments, one to be placed east of the proposed White Rock Center in the vicinity of Rover and State Route 4, and one to the west of the Center, possibly in the vicinity of Pajarito and State Route 4.

White Rock Visitors/Orientation Center & RV Park

This project is funded and under construction. Please visit the project webpage for updates! 

White Rock Civic Center Site Plan Study

This study was funded in 2011. Please visit the project webpage for updates!.